The IEA (Identify, Engage and Attract) approach to recruiting is the most effective method that recruiters can use for candidate and talent resourcing. The three step process makes it easy to trace the recruitment stages, improve where necessary and thus guarantee higher employee retention. Most recruiters unconsciously go with these motions so to speak, but fail to maximise the different methods that can be used in each to get only the best and most competitive applicants knocking on their doors. When they do resource candidates by following the sequence they get better applications and promising results.
Identify:
This is the first step that has to be taken in order to find talented individuals for your business. The direction you take will depend on the audience you really want to reach and the availability of the skills in that sector. You can use both online and offline methods to reach your target candidates, and alsomake this possible by embracing online job boards, newspapers, social media websites (network resourcing), your own company website and even bulletin boards to get the message across about your vacancy needs and offers. When this message is received, applicants that are interested in what you bring to the table will most definitely try to get your attention with their skills and expertise. It is at this stage that you will intimately identify the applicants that you truly want to be part of your business.
Engage:
What do you want applicants to know about your business and the vacant position that could really spark their interest when they are looking for jobs? This is question you will need to answer as you go about your quest of trying to “engage” potential applicants to take the next step and consider your business instead of your competitor. Your job description and offers should be clear and fair, and should have relevant information that answers the basic questions that most applicants will ask themselves. You must always bear in mind that job adverts are more than just descriptions: they must genuinely fulfil needs on both ends in order to effectively reach the audience you want to engage.
Adverts that are poorly written and that lack basic information will not impress qualified applicants to even blink their eyes a second time at your advert. The salary and benefits package that you plan to offer should not be hidden under the shady adjective “competitive”. Many people want to know up front what they have to gain (or even loose) by considering your vacancy. When you eventually win them over, the next step will be to attract them to formally close an agreement with your company.
Attract:
You can only “attract” applicants if they are truly “engaged” with your offer and take your business seriously. Face-to-face interviews, conference calls or even video conferences are the most common methods that businesses use to attract applicants. This is the final step in the recruitment process that tells applicants that you are interested in their skills and would like to know more about them.
Once you have identified the right applicants for your business, the Identify, Engage, Attract cycle will repeat itself from a different angle. This time you will need to “identify” this employee’s core skills, “engage” him/her to remain motivated with your business and keep him/her “attracted” in order to guarantee employee retention. The manner in which this is done will depend on his/her needs, your business needs and the balance between the two worlds.
The resourcing process can take various routes to employing the perfect candidate, from leveraging valued employees for talent referals, to advertising on relevent job sites or even identifying talent within an organisation then engaging them to attract them to your company and position, but it must be done right, confidentially and with a level of professionalism that only recruitment consultants with our expertise and talent knowledge, can execute effectively.
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